this post was submitted on 15 Nov 2024
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The cleaner used to be called Jif, it's been called Cif since they started selling it in France, where "Jif" is slang for a condom lol
Native French here, I had never heard of that word.
I thought it was a old animated image file type.
Oui, il m'arrive d'inventer des choses pour le plaisir ;)
And my grandma still has a bottle dating back from when it wasn't called Cif yet. It's "Vim". Guess she still has it because she didn't figure out how to quit it.
But also in Asian markets the J part was not easy, so needed to rebranded.
Of course what they renamed it to was the short way of saying Syphillis in the UK. It definitely wasn't a win win.