Above is one of my 2 year old nephew's favourite channels. He watches them everyday. For his parents who work from home, it's the greatest thing. If an ad comes up, he cries and they know something is up.
However, they are clicking the ok button on the TV far too often per video cause of this.
They run that 90+ sponsored content so frequently it's become crap. I've seen Land Rover ads, the one above is a house, and the most annoying is when they run other cartoons like Thomas the Tank Engine or something. If the kid wanted that, no problem. But right now the singing cats are his jam. Cars, property? Someone is paying actual money to get ads in front of 2 year old kids?
Tell me this isn't a scam.
This is the channel setting it that way. I'm not defending YouTube, but the channel knows exactly what they are doing.
To blast ads to the wrong target audience? At some point, the ad owner will see a decline in returns. We had 1 million views and less than 0.1% returns in the form of enquiries/sales. Seems like a totally bad investment.
Putting ads targeted to parents on kids' shows is as old as kids' shows, man. That's not a new thing or specific to YouTube
This is the most poignant comment in the whole thread - this not YouTube, this is video advertising and it has been this way for 75+ years