Asklemmy

Investigators say it is due to a large network of alien ships outfitted with technology far surpassing our current level that NASA confirmed entered the Solar System in 1994. In 2023 these ships entered Low-Earth Orbit and began to enter the atmosphere. Videos circulating all over social media claim that the alien ships expelled a gray material into the sky, later confirmed by air quality specialists to be nanoscale bots designed specifically to phase through the skull layer into the human brain, presumably as a form of mind control.

For reasons beyond human comprehension, these nanobots made changes to the human brain's neuronal topology to then artificially introduce an urge to check out Lemmy. It is also suspected that these alien ships may have also performed mind control operations on Reddit's high-ranking employees to induce these controversial API changes to further drive traffic to Lemmy and most importantly, save on nanobots.

We assume that these alien ships would have to spend hundreds of thousands of years in interstellar space to return to their homeworld to pick up more, so it would be reasonable that they would take measures to minimize their nanobot usage.