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Seriously.... Who gives a fuck if a good thing is being done because it makes someone money vs making someone happy? At the end of the day, the good thing happened. That's a win. We live in a capitalist society, this should be a very common concept good or not.
Like seriously, who gives a shit if rainbow capitalism was for making money? It absolutely helped at least some (if not many) people feel seen and accepted.
"I would take this vaccine but someone created it because it would make them money so I'm critical"
In what world does that make sense??? As long as you understand WHY they do what they do (thus keeping yourself from being convinced they actually do care lmao), then its all good and take advantage of the good thing as it happens.
I mean... I give a fuck, the intention behind the action is just as important as the action itself.
You argue we should be grateful because a company is participating in rainbow capitalism, and that makes people feel accepted and happy. Fair enough. But if Home Depot spends the other 11 months of the year donating to organizations and political groups that are actively trying to take away the rights of LGBT+ folks...
How is that a win for anyone? Like, are we supposed to jump up and down with joy because a company decided our money was worth accepting for a brief period of time? We're allowed to exist for one month because it results in a profit increase for a company that actively hates who we are the rest of the year?
In what world does that make sense? "We hate you and want you back in the closet, but we threw a rainbow on this shovel, BUY IT OR YOU HATE LGBT PEOPLE. Cool, now go back in the closet, we've got what we wanted out of you."
It's patronizing at best, and insulting at worst. You liken it to a vaccine, which is a bad example since, famously, vaccines like Polio were released without a patent to help ensure their widespread use across the globe.
To me, it's more like "Why are you complaining that this restaurant spits in your sandwich every day? They didn't spit in it today because it's Pride, so why aren't you happy about it?" Because I know in 30 days they're going to spit in my sandwich again, and they're only not doing it now because of optics and wanting more money.