this post was submitted on 28 Aug 2024
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[–] skulblaka@sh.itjust.works 3 points 2 months ago (1 children)

At the start of the year in 2022 when Tesla was the only major EV player in town, they held a 75% market share. As of Q2 2024 they hold 49.7%. Your statement is technically correct but you don't blow a lead like that unless something is severely wrong with your product or unless everyone else has caught up and outstripped you. In this particular case both are true.

[–] Cocodapuf@lemmy.world -1 points 2 months ago (1 children)

One company still has 49.7% market share and you think that's blowing it in any way? Do you have any idea how many manufacturers are now making EVs? Holding on to that much market share is crazy! Besides, with so many more new EVs on the road, that's probably still an increase in vehicles. You can't expect them to keep that kind of lead when they're one of a dozen car companies competing for that market.

unless everyone else has caught up and outstripped you.

And yeah, with 49%, nobody is outstripping them, nobody is even close.

[–] skulblaka@sh.itjust.works 1 points 2 months ago (1 children)

When they've blown more than a third of their market lead with poor build quality, poor customer service, and a CEO that is actively pushing away both consumers and advertisers? Yeah I do think that's blowing it. They had a golden goose and then they kicked it enough times that it's stopped laying eggs.

And yes, other EV makers are outstripping them, that's how they lost nearly 30% of the market share. That's a third of the entire market for EV cars, that they previously had in their pockets. Not outstripping in sales, yet, maybe - but the build quality and reliability (or rather, the notoriously poor quality and unreliability of Tesla in particular) are pushing customers that direction in record numbers. Name me any other company that lost 30% of their market share in two years and called this fine. I'll wait.

[–] Cocodapuf@lemmy.world 0 points 2 months ago* (last edited 2 months ago)

Hah, you're nuts man.

Apple invented the smartphone, so in 2007 they had 100% of the market share. But when Android phones began arriving, they started getting some of that market. Years later many different manufacturers started selling Android phones and Apple's market share dropped below 50%. Is that Apple squandering their lead, or is that just inevitability once the public had more options? I mean if you represent 5% of the brands competing, why would you expect to hold 75% of the market? That's crazy...

I'd argue that there is no company that could maintain 75% market share in any category of car sales, and failing to do the impossible is not the same as mismanagement. But hey prove me wrong if you can.