this post was submitted on 24 Jul 2024
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Windows 7's sample music unironically slapped so hard (lemmy.ml)
submitted 4 months ago by HotWheelsVroom@lemmy.ml to c/memes@lemmy.ml
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[–] _haha_oh_wow_@sh.itjust.works 0 points 4 months ago* (last edited 4 months ago) (3 children)

Haha, how about when Run The Jewels got picked up for use in Cadillac commercials? Their lyrics are hilarious and subversive, so it's weird as hell to see it in a bougie car commercial. Killer Mike and El-P have to get paid I guess but it was kind of surreal seeing them become big because I'd been a fan of both independently over 20 years ago. Been listening to El-P's stuff since the first Cannibal Ox album with KM not too long after that.

[–] SnotFlickerman@lemmy.blahaj.zone 0 points 4 months ago (1 children)

You got it, Betty.

(That's a deep cut user avatar, Betty)

[–] _haha_oh_wow_@sh.itjust.works 0 points 4 months ago

Eeeeeeevill Betty

[–] mindbleach@sh.itjust.works 0 points 4 months ago (1 children)

That's a DJ Shadow track featuring Run The Jewels.

For obvious reasons only the music is used.

[–] _haha_oh_wow_@sh.itjust.works 0 points 4 months ago* (last edited 4 months ago)

True. Oddly enough I've been a DJ Shadow fan since discovering Endtroducing in the late 90s

Also RTJ's stuff has been featured in other commercials.

[–] NielsBohron@lemmy.world 0 points 4 months ago (1 children)

Knowing those two, they probably love the irony of a corporation paying money to use RTJ's anti-capitalistic, transgressive songs in an ad, let alone a brand like Cadillac.

But hey, it's "ju$t" money

[–] SnotFlickerman@lemmy.blahaj.zone 0 points 4 months ago (1 children)

https://en.m.wikipedia.org/wiki/Recuperation_(politics)

I'd like to think they are smart enough to not be happy about their transgressive ideas being recuperated.

[–] NielsBohron@lemmy.world 0 points 4 months ago

That's a good point. I'm familiar with the concept, but didn't realize it had been formalized so distinctly, so I suppose you're right.

It's interesting, though, because one would think that's there's always going to be a balancing act between wanting to make your message more well known and wanting to keep it unadulterated.