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Used VPN for cheaper YouTube Premium? Congrats, your subscription has been canceled
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this post was submitted on 19 Jun 2024
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You're getting down voted, but you are mostly correct.
I feel like the amount of ads and/or length is a little excess these days, though.
The thing is, Google isn't dumb. They've user tested this strategy and they know it results in higher revenue.
And the enshitification continues...for those that don't pay
I do agree but their costs have also skyrocketed because the resolution and frame rate of videos has skyrocketed.
Linus Tech Tips did a video about this ... which agree with his conclusions or not, he paints a clear picture about how YouTube is more expensive to run than it used to be https://youtu.be/MDsJJRNXjYI
Google also isn't in the business of "running things at a loss in hopes of future profit" anymore ... so they need YouTube to be profitable. Maybe it's "too profitable", maybe they could cut down on the amount of advertising they use ... but you're absolutely right that they do test this stuff and find the threshold between "annoying but profitable" and "annoying but we're losing users."
More competition is always good ... but Google isn't stopping competition from showing up, just like Valve isn't stopping competition from showing up, they're just providing a better service that creators keep coming back to (because it's ultimately good for those same creators to get their content out there and monetize it).
You can pay to have less ad, but you're still also paying with your data. Bet pretty soon it will be pay and have ads, or pay more again. They have a captive market. They can extract and extract.